Gustaf Sahlman

Polopoly Chief Executive Officer

Gustaf Sahlman has a 15 year track-record of working with knowledge-intensive high growth technology companies. He brings both a business drive and a strong understanding of strategic marketing communication.

Since 2000 Gustaf has developed Polopoly from scratch to one of the world’s most exciting web content management vendors, with a number of blue-chip clients in various industries, primarily in the media industry but also in other industries where digital channels are considered business-critical, e.g. finance, telecom and higher education. Gustaf has managed to develop the company without any external funding, including having to overcome the challenges posed in the dot com crash. Polopoly was able to combine growth with healthy profit margins throughout its existence.

Prior to joining Polopoly, Gustaf was with the OM Group (now: the OMX Group) for seven years. At OM he was a member of the executive management team. Gustaf’s prime area of responsibility was to manage Corporate Communications, comprising PR, marketing, internal communication and investor relations. He planned and executed a communications strategy which succeeded in making OM known on a global scale within the financial industry as a technology-driven stock exchange pioneer. At the same time, the OM share price went from a P/E ratio of < 10 to +40.

Gustaf holds an MSc from the Stockholm School of Economics, where he has also been part of the PhD programme.