From a publisher’s perspective, the rationale and benefits of the business model have remained consistent during this time period; operational costs, service availability, and savings in capital expenditure continue to be major considerations.
More recently, business concerns about profitability and the need to have considerable investments in an IT infrastructure are driving publishers to consider Managed Services operations. At the same time publishers need to have immediate flexibility for innovative and profitable new initiatives. To maximise opportunities in the fast changing marketplace, focus on critical business issues and business expansion, without additional capital or personnel expenses, is essential.