8 December 2010 - Reading, UK - ABC, one of Spain’s largest daily newspapers with a circulation of more than 270,000, is live on the Atex content management solution. ABC is using the Atex CMS to manage 14 daily editions and various supplements. Atex implemented the solution in four months, where nearly 300 users, spread across Spain and the world, simultaneously switched to the new Atex CMS. The Atex CMS is now the key application for planning, creating, and distributing content.
The Atex solution helps ABC integrate its newsrooms so editors can create, share and reuse content across all publication channels. The new organizational model incorporates a newsroom with a central news desk organizing and distributing content to different departments.
The ABC’s converged newsroom creates content for its print publications and the Web. After the content is assigned to a specific channel, it is enriched with content gathered from wire services, Web feeds and third-party sources. Atex gives ABC users a single point of access for all internal and external content.
For ABC, Atex supports the distribution of content across its newsrooms, whether those newsrooms are connected to the same Atex solution or not. This is especially evident with the editorial departments in Madrid and Seville, which are able to share content that synchronizes content automatically.
The roll-out of the new solution coincided with the launch of a revised graphical layout of the newspaper that, according to ABC’s plans, will be produced with both the Atex NewsRoom purpose-built application and Adobe InDesign in the same publication.