CustomerBase

CustomerBase is a centrally located customer database for identifying newspaper customers. CustomerBase stores all information such as name, telephone number, address, relationship, and password in the same place. This helps CustomerBase to find the right customer, regardless of whether the customer is an advertiser or subscriber.

In today’s newspaper industry a complete profile of the customer is very important and is a strong sales argument. A subscriber can be a person who orders advertisements both as a private person and a business person. Regardless of what relationship the customer has, this useful information is accessible in CustomerBase. Because a customer has several roles, specific categories such as an advertising or subscribing customer no longer exist.

CustomerBase contains all the newspaper’s customers. This includes those who currently utilize the services, have purchased a product or placed an ad. A customer can include all individuals living in the same household with a newspaper subscription. Every customer has different needs and interests and with CustomerBase these can be tracked. CustomerBase can even combine households, families, workplaces and other categories with help of the different relationships. Even potential customers are registered in CustomerBase for marketing purposes.

The complete picture of the customer provides the opportunity to follow up with customer contacts and for example market a message, create target groups and personalize invitations.