Atex Advertising is powering more than 300 of the most diverse, prestigious and demanding media companies in the world today. Driven by the need to attract new advertising customers and increase revenue potential, these companies use Atex Advertising to develop innovative strategies that enhance the value of their ads by linking them with content to deliver highly targeted advertising aimed directly at the consumer.

How Can You Use Atex Advertising?
 

• Expand your advertising offering with ads in every media type:
  Atex Advertising gives you the tools to book ads for any type of media—from print to digital; radio to television. To learn more how Atex Advertising can support your multi-media advertising initiatives click here.
• Give your sales staff the tools to effectively pursue revenue:
  With Atex Advertising your sales staff receives enhanced technology to accurately identify prospects and nurture relationships with current customers. To learn more about how Atex Advertising can help your sales operation click here.
• Improve the quality of your financial decision making:
  A fully integrated accounts receivable sales ledgers gives your finance department the insight it requires to make sound business decisions. To learn more about how Atex Advertising can help your finance department click here. 
• Take control of the advertising production process:
  In a world of media convergence and powerful desktop publishing tools, Atex Advertising provides a link between the two and allows you to monitor, create, prioritize, and measure all material related to the ad production process. To learn more about how Atex Advertising can help your production department click here.

To learn more about the key business benefits Atex Advertising will deliver to your media company, please contact us.

View the podcast now!

Exciting Atex Advertising updates!

October was a busy month at Atex. Updates were made in many areas of the applications to help media companies meet the demands of operating in an increasingly digital world. Here’s a taste of what’s now on offer.

OneView Advertising

• Version 1.1 expands on the browser-based CRM and Order Management system, introduced earlier in 2011.
• Support added for cross-channel multimedia packages. With one keystroke, schedule an order that includes multiple print and digital channels.

Tablet Ad Management application

Ad Serving Integration

• Completion of the integration to Google's DoubleClick for Publishers Premium edition. Atex has joined an elite group of technology companies supporting the latest and most powerful ad serving option from Google.
• Completion of plug-in to Open Ad Stream's ad serving system
• Support for the latest version of Yahoo APT! ad serving system
• Ability to provide real-time inventory controls from third party ad serving system inside Atex Advertising applications

Salesforce.com Integration

• For companies that use salesforce.com as their pipeline and sales management tool, Atex introduces the ability to work entirely in the salesforce.com world and seamlessly move from opportunities to actual orders.
• Atex has created custom objects inside salesforce.com using the force.com development environment.
• This allows forecast opportunities to automatically be converted to Atex Advertising orders when the status moves to won.
• No dual entry, no logging into multiple systems. All necessary data is shared real-time via web services.

Contact us to schedule a demo of these new features.

View the Press Release:
Atex unveils its latest cloud-based advertising solution