The BBC is the largest broadcasting organisation in the world. Its mission is to enrich people's lives with programmes that inform, educate and entertain.

It is a public service broadcaster, established by a Royal Charter and funded by the licence fee that is paid by UK households.

BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC).

After fully evaluating the options available, the Atex Advertising System was selected as the chosen advertising platform for the business.

The Atex classified and display advertising solution provides publishers with the most advanced method to book, schedule, price and process classified, display and electronic ads. It manages customer contacts, books premium positions, schedules multiple content, prices contracts, and manages ad make-up. The system database stores completed ads, as well as information on sales performance, advertising orders, ad revenue, and customer accounts and prospects. It also allows data from the advertising database to be available to third party applications. In addition, the system's open architecture made it possible for BBC Worldwide to utilize proven technologies and standards, including Object Linking and Embedding (OLE) and Dynamic Data Exchange (DDE) protocols.