Bechtle Verlag & Druck is a successful media services company in the area of Esslingen. With a history starting 1868, besides providing print services and producing magazines and books, Bechtle also publishes Esslinger Zeitung, the leading daily newspaper in the region reaching more than 100.000 readers with various local editions and its online presence esslinger-zeitung.de.

Since 1997, Bechtle uses Atex Advertising to manage the advertising accounts, bookings, and contracts. Specific project requirements included extensive ads data exchange with partner companies in the region and the integration of an external system for invoicing and handling of accounts receivables.