Bell Media, Canada’s leading multimedia company has signed an agreement for Atex’s Web Content Management Solution. The company will use the system to manage its content publishing workflows for 14 major properties, rolling out the system throughout its business in a second phase.
With Atex’s Web CMS, Bell Media will streamline the planning, creation, enrichment and delivery of multichannel content for CTVNews.ca, CP24.com and 12 of CTV’s local news sites.
Bell Media will be able to take advantage of the system’s centralized management, information sharing capabilities, reduce its manual processes and make content available for publication on any digital device.
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