Columbus Dispatch
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Owned by The Dispatch Printing Company, The Columbus Dispatch boasts a daily circulation of more than 183,000 subscribers and a Sunday circulation that reaches 316,000. Along with the main newspaper, The Dispatch Printing Company also owns two weekly publications, as well as 23 regional newspapers. The integrated Atex AdBase advertising system support its classified, retail and finance departments. Since implementing the Atex AdBase advertising system, The Dispatch has streamlined its workflow and generated new ad revenue through its increased use of packages. The newspaper has also reduced operating costs, eliminating ten positions in its finance and advertising operations.
So I think from what we expected to what we got, that’s one of the biggest testimonials. Is the product as advertised and can it do what we need it to do? We couldn’t have done a project with nearly zero implementation issues unless it was that fully featured.
Joe Gallo Vice-President and CIO The Dispatch Printing Company
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