Dallas Morning News
The Dallas Morning News has a daily circulation of close to 600,000.
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Dallas was the first newspaper under the A.H. Belo banner to go-live with the Atex Advertising system as their IAS (Integrated Advertising Solution). Other AHBelo newspapers, The Denton Record, The Providence Journal and The Press Enterprise in Riverside CA soon followed. The Dallas Morning News invested much time in an internal marketing campaign to build support and awareness of the system benefits. This lead to a most successful installation and immediate rewards. Dallas has 450 seats of the adbase software. The Dallas Morning News was able to combine a number of legacy systems into a single Advertising system.
We realized significant efficiencies by converting to AdBase as part of our IAS effort. From a customer service perspective, we can be much more responsive because we have account information at our fingertips and can react quickly to customer inquiries allowing us to better serve them overall.
Fran Wills, The Dallas Morning News Senior Vice President of Marketing and Interactive
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