Hachette Filipacchi Media
Hachette Filipacchi Media U.S. (HFMUS) www.hfmus.com is an innovation-driven company with a heritage as strong brand builders, experts and producers of credible content on all platforms including print, web sites, mobile, television, radio, events, books and other brand extensions.
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They have audiences of over 40 million people and editorial environments that deliver rich opportunities for advertisers and partners. They have brands in the following categories: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman’s Day, Woman’s Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); Motorcycling (Cycle World) and Entertainment (Premiere). HFM U.S. launched Glo, a new online women’s lifestyle brand, with partners MSN and BermanBraun. HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.
Atex Advertising project to integrate classified, retail display and digital ads will roll out with 50 users in early 2011. This will be the first magazine deployment of OneView – an Atex browser framework that will enable HFMUS to “mash-up” Atex Adbase and Microsoft Dynamics CRM in the same user experience.
Our brand-centric strategies require a billing system that would empower our sales, marketing and management teams with real time data and intuitive functionality. With Atex Advertising, our users will have as much information as possible at their fingertips. The Atex system will enable us to build mash-ups of data from our various business systems into a singular user interface. Our sales, finance and management teams will get a 360-degree view of our advertising customers from forecasting and order-entry right through to production and billing.
Michael Coakley, Director of Solutions Development & Delivery, HFMUS
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