Midland Reporter Telegram
The Midland Reporter Telegram is a Hearst newspaper with a daily circulation of 20,000.
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Midland uses the Advertising line of products to book & rate virtually any type of advertising. Atex Advertising has streamlined business practices and allowed Midland to generate more revenues in selling combinations of package buys.
We really fought for an integrated system especially to allow us to track our customers more accurately. With the Atex AdBase system, we now have access to customer information from beginning to end, while keeping all credit and advertising information immediately up-to-date.
Brandi Price, Classified Manager, Midland Reporter-Telegram
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