RAC - Rede Anhanguera de Comunicação
The Rede Anhaguera de Comunicação-RAC is the largest group of printed media from the country region of São Paulo. It has more than 5 publications that serve one of most important regions: Correio Popular, Diário do Povo, Gazeta de Ribeirão, Gazeta de Piracicaba, Gazeta do Cambui. After its foundation in 1997, the RAC Group has launched new products, following the main trends of the media world to the segmentation and regionalization of their newspapers . With an innovative business vision and a serious and competent performance that seeks to serve and integrate the community, the group established itself as market leader in print and internet communication in São Paulo.
RAC chose Atex CMS H Series and A Series to manage the entire contents of these publications, in a fully integrated and stable environment.
The installation of Atex solutions in this environment is considered a success case, especially because they have different types of publications being produced in the same environment.