RCS MediaGroup
RCS MediaGroup is an international multimedia publishing group that operates in daily newspapers, magazines and books, radio broadcasting, new media and digital and satellite TV. It is also one of the leading operators in the advertisement sales & distribution markets.
RCS MediaGroup, 40% of whose sales are generated outside Italy, is one of the major European publishers at an international level, with a significant presence in particular in Spain, Portugal, France, the UK, the USA and China.
According to a recent survey published by the World Association of Newspapers, “the main advantage of outsourcing for RCS is that there’s no need to create new in-house structures (i.e. IT and human resources) and at the same time it assures flexibility and limits expenses. This is both a short and long term benefit: the company can set up and develop a project starting with a low capital expenditure and putting just operating expenses in the business plans. This of course lowers the investment risks and improves the ROI of a new initiative … The move to outsource has also led to equal or higher quality, with Atex's service quality equal to RCS's internal services”.
