Süddeutsche Zeitung, with a sold circulation of more than 440,000 daily copies (IVW, II./2009), has been the number one daily national newspapers in Germany for several years. At the same time, with a readership averaging about 1.16 million readers daily, according to Media-Analyses (ag.ma) 2009 Daily Newspapers, it is by far the most read title in this segment. The continuous success of SZ, especially the permanent increase in distribution is also reflected in the judgment of the specialized public: The actual study of media researcher Prof. Weischenberg on "Journalism in Germany II" sees Süddeutsche Zeitung as the leading media for German journalists.