Seat PG is a local marketing communication agency with deep roots in Italy, which it serves through a network of 180 multimedia agencies — the Web Points. In addition to traditional visibility services, which offer detailed information and sophisticated search tools to tens of millions of users and a wide range of multi-platform (“ print-voice-online-mobile”) advertising media to advertisers via an extensive multimedia platform, Seat PG also provides innovative Web marketing services including Web design, multimedia content creation, Web visibility activities and a wide array of complementary advertising communication instruments. Over the past year, it has designed approximately 80,000 websites, ranking as Italy’s number-one Web agency.

SEAT uses Polopoly’s scalability and flexibility to manage the huge amount of information stored in its databases—information on 15 million households and 3.8 millions businesses.  With Polopoly, SEAT Pagine Gialle is able to maximize the administration of its network of customers and widen the availability of its services. The solutions flexibility also makes it easier to control digital delivery, update content, and create new templates for websites.