Singapore Press Holdings Limited
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications.
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SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 15 million unique visitors every month.
SPH selected Atex Classified Advertising system to manage the booking, billing and pagination of approximately 7,000 multi-language classfied ads sold every day. Known as the Classified Advertisements Sales Hub (CASH), the Atex system enables SPH’s 17 newspapers, which are published in four languages, to manage rising customer expectations and growing ad volumes.
SPH selected Atex CMS for its entire editorial department to streamline its editorial workflow.
The Atex Advertising system for Classified Ads is now able to integrate all our English, Chinese and Malay newspapers into one, so we are able to come up with creative packages that cut across all these newspaper products. We are able to cater to advertisers’ needs better.
Elsie Chua, SPH, Executive Vice President, CATS Classified
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