Digital News and Advertising

In addition to following a shared technology and development philosophy, the Atex product roadmap also shares a common business vision. We call it Atex DNA, which is short for Digital News and Advertising. Under the Atex DNA umbrella, our newsroom, advertising, circulation and web content management products come together to deliver unprecedented capabilities for companies looking to build their own digital strategies.

Atex DNA combines the “best in class” components from the Atex media product portfolio, including our core content management systems, our advertising systems, and our Web CMS solutions. Atex DNA supports all digital channels, including print, online, broadcast, audio and mobile. With our Polopoly-powered Web content management digital hub, Atex DNA enables collaboration, community, citizen journalism, and other Web 2.0 features designed to help engage younger audiences and provide a more relevant digital experience. Atex DNA also empowers media companies in their quest to expand local leadership positions through context-sensitive search, personalized content delivery, and advanced ad tracking, analytics, inventory and yield management.