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Latest News
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Atex Announces New Advertising Software Release
Atex today announces the release of its latest OneView Advertising platform, which includes more than 30 new browser-based features that enable media companies to more effectively manage and monetize the end-to-end lifecycle for all digital, mobile, broadcast, radio and print ads.
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New Atex Enreach Product Launched to Help Web Publishers Increase Digital Ad Sales
Atex, the leading global software provider for media-rich enterprises, today announces the launch of Atex Enreach, a new product designed to simplify and increase the value of premium advertising through direct sales automation and real-time audience intelligence, insight and targeting.
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Events
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WAN-IFRA 65th World Newspaper Congress
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Bangkok, Thailand
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HITEC 2013
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Minneapolis, MN
Register Here
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Atex Blog
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Can I have a “piggyback”?
Author: David Montgomery, Atex Chief Innovation OfficerWhen I meet people (outside of our industry) and after they learn what I do, I frequently get the same question: “How do online suppliers I have been to follow me around the Internet?”
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Should premium publishers be involved in Real-Time Bidding (RTB)?
Author: David Montgomery, Atex Chief Innovation OfficerI would encourage publishers to get involved in RTB, at least to gain a fuller understanding of what it is - and more importantly what it is not.
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Monetizing the Mobile Channel
Author: David Montgomery, Atex Chief Innovation OfficerIn 2012, Pew Internet stated that nearly 50% of American adults own a Smartphone and that 67% of adults use social networks.
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