Atex Doubles Digital Sales in 2009
16 January 2010 - Reading, UK -- Atex has strengthened its position as a media industry leader in the Web content management and advertising market by doubling its digital sales in 2009. Atex outsold its competition five to one with sales of the Atex Web CMS accounting for 40 percent of the company’s 2009 new orders. Also in 2009, Atex grew its profits for the fifth consecutive year.
“The 2009 results demonstrate how Atex has evolved to meet the changing demands of our media customers,” said John Hawkins, Atex Group CEO. “Though we have always had a solid foundation in print editorial and advertising, our customers today can also capitalize on a fully integrated product suite that’s capable of supporting the entire publishing process for any channel. This includes print, broadcast and digital products, but also across multimedia channels and mobile devices. Operational efficiency, e-reader and iPad publishing, geo-targeted advertising, online classifieds, and hyperlocal initiatives are all achievable results using Atex systems.”
For 2010, Atex plans to invest more than $18 million in new product developments aimed at reducing overall cost of technology ownership and helping customers generate new digital revenues. The first part of this strategy involves expanding Atex’s ability to offer products as cloud-based applications. Customers will have the option to purchase a system outright, operate it under a Software as a Service (SaaS) model, or allow Atex to deliver and support the applications through managed services.
Atex will also invest in its digital strategy with improved functionality for online ad serving, online classified advertising and ad network optimization. Coupled with its integrated product portfolio, customers will have more features to streamline the content creation and cross-channel publishing process. This will allow publishers to efficiently monetize new content offerings on digital devices, micro-sites, hyperlocal editions, and targeted print products.
The Atex online advertising offering has already made huge strides in 2010 with the company’s acquisition of Kaango, the online classified marketplace. With Kaango, Atex can help customers reclaim valuable market space they may have lost to vertical ad portals and classified aggregators.