German website nordbayern.de is live with Atex Polopoly Web Content Management System

15 September 2010 - Reading, UK - Atex announces that Verlag Nürnberger Presse, the Nuremberg, Germany, media company, is live on the Atex Polopoly Web Content Management system. The go-live was part of the relaunch of nordbayern.de, the online presence of "Nürnberger Nachrichten" and the "Nürnberger Zeitung".

Verlag Nürnberger Presse chose the Atex Polopoly system because of its robustness, flexibility and scalability. The implementation includes a close integration between Polopoly and the Atex editorial system allowing for seamless exchange of content between print and online editorial teams.

"One of our goals was the close cooperation of print and online,” said Werner Wittmann, Project Coordinator of the nordbayern.de relaunch. “The integration with the Atex editorial system we already use for the print production allows the print editors to put their content directly online and thus permits us to introduce modern convergent ways of working.”
The media company also enjoys that Polopoly can efficiently serve all digital publication channels with available applications for community services and personalization.

“The system is designed to cover all our current and future demands in the digital world," says Alexander Maintok, technical project manager for the system implementation.

Under the motto "Regional Competence in the Global Network", nordbayern.de focuses on local and regional news coverage. Using the Atex Web CMS, the website gives readers the ability to search pages and articles using geo-codes presented on maps.

The Atex Polopoly system has helped Verlag Nürnberger Presse add other services that are accessible through the newly designed uniform navigation. These include an event database with information about all the major events of the region; an area for regional restaurants that integrates the largest Gastro database of northern Bavaria; and an expanded sports section with results of leagues in Northern Bavaria, game reports and Bundesliga betting games.

About the Publisher Nuremberg Press
The publisher Nuremberg Press is one of the largest German publishing houses and publishes the daily newspaper Nürnberger Nachrichten with various side editions, issues and further local editions in cooperation with regional newspaper publishers. Within the group also the Nürnberger Zeitung appears. The area of circulation includes the whole of Middle and adjacent areas of Upper Franconia and the Upper Palatinate.

nordbayern.de is the group’s umbrella brand for all online publishing activities and has become the second basic medium in the region. Today reaches around a quarter of all households per month.

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