La Provence selects atex content for its newsrooms operations
La Provence, a Group Hersant Media daily, selects the Atex multimedia content management system.
This decision reflects the high reliability of the Atex system in supporting complex newsroom workflows to deliver content through different channels
Milan, Italy – Atex announces that La Provence is upgrading its content management system to H11, the atex content multi-platform and cross-channel publishing environment.
Located in Marseille, La Provence is a regional daily newspaper with a circulation of 180,000 copies, reaching over 580,000 readers in the three areas of Bouches du Rhone, Vaucluse, and Alpes de Hautes-Provence. Since 2006, the newspaper has focused on delivering innovative print and digital offerings for its readers, while achieving production process efficiencies. The atex content is a single publishing environment for both print and online media allows the newspaper to manage its workflow with one system and one database that can deliver content across multiple channels.
Claire Charbonnel, COO of La Provence, said, “Our previous experience with the Atex solution was completely satisfying. Its high performance and reliability will allow us to manage the whole cross-channel workflow through a single working environment. That’s the reason why we have decided to adopt H11 as our new content management system.”
Twelve years after its initial deployment of HermesTM Content Management, La Provence decided to migrate to the latest atex content H Series release because it is specifically designed for cross-channel content delivery. The choice is motivated by the mounting demand for online information, exemplified by the success of the newspaper’s main web site: laprovence.com. La Provence sees digital publishing playing a greater role within the media industry with newspapers moving increasingly to multimedia newsrooms.
Adding to that motivation is La Provence’s need to improve efficiency and control costs. With H11, users can manage content directly, without external IT support, while reporters continue to produce a high volume of pages for the web site using MediaDesktop and Newsroom11. Because many of La Provence’s users have previous experience using the features in atex content, the newspaper expects a smooth transition to H11 along with a reduced timeframe for training.
“We recognize that the new trend facing the publishing industry is to rapidly deliver content across different channels,” said Christian Darroy, Managing Director Atex France. “In such a changing environment, Atex is able to provide innovative systems that help companies deliver the widest range of services to their customers".