Atex and Suita Sistemas join forces to support Brazilian Media Industry

• Atex appoints Suita Sistemas as its local partner for media solutions in the Southern States of Brazil.
• The two companies will support the Brazilian media Industry in evolving new business models.

São Paulo, Brazil - Atex, the world’s largest and longest serving provider of print and digital solutions for media companies, announces that Suita Sistemas, one of the first distributors of software systems in Latin America, has been appointed as the local partner for Atex web content management systems and digital asset management solutions in the Southern states of Brazil. The two companies, who have worked together since February 2009, signed an agreement to provide local newspapers with the most innovative systems available on the market to support existing operations and emerging digital initiatives.

Suita Sistemas will work together with Atex to promote and implement solutions for digital content publishing and multimedia asset management. The combined knowledge and expertise of the two companies will enable clients to deploy Atex solutions that enhance all aspects of production workflows, including customization and flexibility to support new digital business models.

“One of the main issues for the media industry has been how to gather, edit and publish information in the most effective way to a broad reach,” said Alexandre Carvalho, Managing Director of Atex in Latin America. “To establish and maintain an authoritative position in their industry, media companies are expected to always be up-to-date with the quality of the news they offer, but also in the way they publish it. That’s the reason why they need the best quality and reliability in content management systems as a base for the development of their business.”

Bem-Hur, Suita Chief Executive office said, “Brazilian customers will certainly gain a great advantage from this agreement, by ensuring that they have access to the best solutions for any need. The value of this agreement is the high quality of the offerings, assured by the experience of both companies in the publishing market.”

The joint strategy lays its foundation in multichannel publishing, one of the most sought after capabilities in modern content management systems. Atex and Suita Sistemas’ solutions can support the delivery of contents to any channel at the same time. Publishers will therefore be able to implement diverse and innovative content workflows relying on the most advanced digital solutions, in line with the future trends of the media industry. With the current market situation in the Industry, and the transformations taking place across the media sector, these solutions also represent a concrete step forward for companies to define plans for supporting multichannel publishing, a key requirement in delivering a winning solution for future businesses.

About Suita Sistemas
Founded in 1997, Suita Sistemas has always aimed to support Brazilian newspapers with the most advanced solutions for media companies. The mission of the company is to provide innovative and flexible systems, which are able to meet every kind of request concerning production and transmission of information, in order to assure the complete satisfaction of the customer. For Suita Sistemas, every customer is first of all a partner who takes an active part in generating the best solution for what he needs. With a completely user-oriented way of work, Suita Sistemas is enhancing its position as an international reference in software distribution. For further information, see www.suita.com.br