Diários Associados selects Atex for multi-channel content management solution

Diários Associados, one of the largest Media groups in Brazil with 85 years of history, comprising 15 Newspapers, 8 TV Stations, 12 radios stations and 9 portals have selected the Atex Content Management solution, Hermes™ 11 and Anthology as its group wide content management platform, and Polopoly for their digital channels.

The 750+ seat implementation enables journalists of the group to search, package, enhance and share content across the group’s print and digital channels, improving integration and operational efficiency.

Atex will implement the solution as a “Software as a Service” offering, which will allow Diários Associados to transition into the digital era with minimal capital investment, perfectly positioned to successfully compete during uncertain times.

The agreement with Diários Associados, a multimillion dollar investment over the next five years, also places Atex as the vendor of choice for the selection of its future advertising management platform, opening a similar valued opportunity for AdBase during 2010.

The deployment of Hermes 11 throughout the Group will start with Correio Braziliense, in the Federal District of Brasilia, and Estado de Minas in Belo Horizonte, where the new content management platform will be launched in April 2009, coinciding with Estado’s celebration of 80 years of publishing.

The selection process has been part of a 12 month evaluation, “Atex was the only company that was able to truly bring together all our content on to a common platform”, said Dr. Alvaro Teixeira de Costa, President, Diários Associados, “this is an exciting time in the history of our company, we are very pleased that we have found a great partner to take us into the future”.

 “Diários Associados is a major win for Atex, their choice of Software as a Service, highlights the importance of reducing capital expenditure in this difficult economic climate”, said Roberto Antoniotti, CEO of Atex’s SELA region and Content Management Division, “with this agreement Diários Associados are significantly expanding Atex’s presence within the region.

About SaaS

Software as a Services (SaaS) is an operational models that rapidly replaces traditional information technology management infrastructures. SaS environments offer a more cost-effective method of managing and protecting enterprise networks, systems and applications. The Atex approach to Managed Services delivers long-term partnership and client satisfaction, collaborative solutions generation, end-to-end service delivery, creative deals generating real results, and finally a single point of accountability

About Diários Associados

Diários Associados Group will celebrate 85 years in business during 2009. Currently, the company has a presence in seven states and in the Federal District of Brasilia. Diários Associados is one of the largest communications groups in Latin America. It is formed by 50 business units consisting of newspapers, broadcast television, magazine, radio, portals and national Internet sites.