Atex Audience  gives your media company unprecedented abilities to analyze, understand and target your customers.

Atex Audience enables you to quickly adapt to changing business requirements in a fiercely competitive media landscape. Atex Audience helps to unify the relationships with all digital, mobile, print and broadcast customers. This leads to a higher level of customer service, greater retention, support for new premium content and paywall models, greater customer self-service capabilities, and overall expansion of your markets and brands.

Key Benefits:

• Combined digital and print packages of advertising and subscriptions to your customers.
• A single view of all customer transactions and interactions.
• CRM information that is stored and categorized to suit your needs.
• Improved customer contact and offers to help retain subscribers and protect the revenue base.
• Powerful marketing tools with real-time dashboards to provide the key business information that empower users in tracking and analyzing their markets.
• Accessible information to improve retention management, increase productivity, and gain a deeper understanding of the customer base.
• Extensive web services capabilities to enable seamless interaction with other key systems.
• Self-service tools to allow customers to subscribe and manage their digital and print subscriptions online.
• Customer targeting based on historical behaviors, current activities, and other customer information or demographics.
• Campaign management that support multiple products or offers to match the needs of your customers.
• Integrated response tracking and customer account management.