Browser-based circulation management platform
Atex Audience gives your media company unprecedented abilities to analyze, understand and target your customers.
Atex Audience enables you to quickly adapt to changing business requirements in a fiercely competitive media landscape. Atex Audience helps to unify the relationships with all digital, mobile, print and broadcast customers. This leads to a higher level of customer service, greater retention, support for new premium content and paywall models, greater customer self-service capabilities, and overall expansion of your markets and brands.
- Combined digital and print packages of advertising and subscriptions to your customers.
- A single view of all customer transactions and interactions.
- CRM information that is stored and categorized to suit your needs.
- Improved customer contact and offers to help retain subscribers and protect the revenue base.
- Powerful marketing tools with real-time dashboards to provide the key business information that empower users in tracking and analyzing their markets.
- Accessible information to improve retention management, increase productivity, and gain a deeper understanding of the customer base.
- Extensive web services capabilities to enable seamless interaction with other key systems.
- Self-service tools to allow customers to subscribe and manage their digital and print subscriptions online.
- Customer targeting based on historical behaviors, current activities, and other customer information or demographics.
- Campaign management that support multiple products or offers to match the needs of your customers.
- Integrated response tracking and customer account management.