With text mining, editors can streamline the process of classifying content. Instead of applying categories manually, the text mining engine does it automatically. For a media company, this helps to organise the mass amounts of information it deals with every day; creating greater content consistency and improving the search experience for users. The Atex text mining process is integrated as part of our total web and print content management solutions and this can be extended to include our advertising products as well. Within the Atex framework, media companies can respond to the personalised requirements of individual users, delivering targeted news and ad content to one or more digital channels.
Text mining is designed to increase accuracy, speed and relevancy of the search experience for both internal and external users. The resulting benefits of this process include:
IncreasedSite Stickiness
Text mining allows interested users to “read more” or “find similar” stories based on information mined from the articles they are viewing. Showing links to related content helps generate new revenue as the average clicks per session increases when site visitors remain to view related material.
Reduced development cost for new digital products
Publishers can create new pages based entirely on archived content that’s been categorised by metadata, helping to reduce the costs traditionally associated with creating new information products.
Improved Search Engine Optimization (SEO)
Text mining improves the probability that content will be found by search engines, which intern increases traffic and Web site access.
