The Atex Text Mining Solution is designed to help your company organize the massive amounts of information it deals with every day — creating greater content consistency and improving the accuracy, speed and relevancy of users’ search experience.
When Atex Text Mining is added to a content workflow, all articles can be automatically analyzed to determine:
- The categories the article belongs to. Categorization can be done against a standard IPTC classification tree or against a custom taxonomy.
- A list of relevant entities found in the article. Entities can be persons, cities or locations, organizations, etc.
Optionally it is possible to review the results of the analysis and amend them (for example to remove unwanted entities or to suggest new categories). The information extracted from the article is used to fill the metadata and can be used to implement online publishing features, editorial search functionalities and to enhance the quality of archived assets.
Take control of your content:
With Atex Text Mining, editors can streamline the process of classifying content. Instead of applying categories manually, the text mining engine does it automatically. Relevant information is automatically found and available to implement web site features, like automatic list of related articles, landing pages, partners links, etc.
Keep site visitors glued to your site:
Atex Text Mining allows interested users to “read more” or “find similar” stories based on information mined from the articles they are viewing. Showing links to related content helps generate new revenue as the average clicks per session increases when site visitors remain to view related material.
Reduced development cost for new digital products:
Create new pages based entirely on archived content that Atex Text Mining categorizes, helping to reduce the costs traditionally associated with creating new information products.
Capitalize on Search Engine Optimization (SEO):
The Atex Text Mining Solution helps improve your site’s SEO, increasing the likelihood that your great content is found by search engines like Google and Yahoo. This in turn increases traffic and website access.
Reach more site visitors on more digital channels:
Atex Text Mining is integrated as part of our multi-channel content management and advertising solutions. Within the Atex framework, your company can respond to the personalized requirements of individual users - delivering targeted news and ad content to one or more digital channels.
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