TalkingPoint 2012 Highlights and Presentation Downloads
Digital First
Peter Marsh, Atex Executive Vice President, Global Product Strategy
Media companies around the world are making the transition to “digital first” news and advertising operations. This session will examine the digital first strategy, the impact on media industry business models, the transformation of news and advertising products, and the results to date.
Customer Case Study: OJC
Bruno Vilela, New Products Manager, OJC
Luis Duarte, IT Manager, OJC
Turning the vision of a converged newsroom into reality:
In this session, OJC, one of the largest media companies in Brazil, will discuss its partnership with Atex. By adopting the full Atex product suite, OJC is finishing the process of turning their vision of a converged newsroom into reality.
Bringing together their print and digital editorial teams, OJC have updated all platforms for Digital, Print and TV channels. This enlightening presentation examines the business model used to deliver a compelling product offering for customers and explores the digital strategy implemented to successfully navigate the transition from the print to digital world. Hear how all divisions of the business from advertising, content and subscriptions have been impacted by this transformation, enabling OJC to achieve a seamless workflow that is poised for continued future growth.
Wednesday sessions
Product Roadmap and Customer Q&A Panel:
Advertising and Audience
Donna Nichols, Atex Pre Sales Director, Commercial
Paul Schofield, Atex Global Product Manager, Audience
Staying relevant in a changing world. Utilising analytics to drive audience engagement and optimise revenue streams.
Customers presentations:
Bonnier Case Study
Norrköpings Tidningar Case Study
Mobile News and Advertising Strategies
Peter Marsh, Atex Executive Vice President, Global Product Strategy
Dominic Ponsford, Editor, Press Gazette
As readers turn to smartphones and tablet devices for credible news content throughout the day, media companies have a unique opportunity to extend the power of their trusted brands to these mobile channels. This session will focus on the game-changing influence that mobile is having on the media industry, as well as the new revenue sources available through targeted and highly contextual advertising.
Product Roadmap and Customer Q&A Panel:
Content: Print and Digital, including Tablet Publishing
Anders Weijnitz, Atex VP Product Management Web CMS, Gian Camillo Vezzoli, Atex VP Product Management
Find out more about the Atex Content roadmap and how Atex enables a sustainable solution for multi-channel publishing: Content Hub, Web Experience Management, Responsive Design and Tablets
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