Whitepapers

• Always-On; the new brand paradigm for multi-channel content management

  This latest Atex whitepaper discusses your CMS platform and its growing significance as the foundation of your company’s multi-screen, always-on Content, Audience and Channel strategies. Learn how the enabling technologies in a top-tier content management system will help attract, engage and retain your audiences anytime, anywhere, on any device, and in any context that your brand content is consumed.

• Personalization and Paywalls

   

  Put a paywall around your content kingdom, and many of your loyal subjects will search for another castle. But deliver a highly personalised experience, and the world will beat a path to your portcullis. Or, your portal.

  All across the globe, media companies are experimenting with different paid content models. Some will succeed, some will fail, and some will work for certain audience members only. With all these emerging options, the most successful paid content sites will be those that offer readers the right content at the right time, on the right device, in the right and most relevant context.

  Download our new white paper and discover how your content can once again become King.

• Generating New Revenues with a Digital-first Business Model

  Media companies are discovering that the digital-first business model can yield top line growth opportunities. How is this possible, and what best practices are emerging to help generate new revenues as part of the move to a digital-first operation powered by Atex technology?

• Is Your Web CMS Ready for Responsive Design

  From tabloids to tablets, media companies need to make every piece of content work harder than ever before. Print, online, broadcast, mobile and multi-touch audiences have different demands for the content they consume.

  Editorial departments understand the challenge — to produce content for all these channels, using existing (or in some cases reduced) staff, yet maintaining the brand’s standards for quality and credibility.

  Advertising departments also understand the value and importance of cross-media ad packages, which need to be produced in a single system with a single invoice and a single view of the customer’s account information.

  Today, none of this is possible without the enabling technology that supports multi-media content, advertising and audience management, coupled with multi-channel delivery.  

  Download our whitepaper to learn more.

• Why Credible Content is Key to Monetization Whitepaper

  Credibility matters… and it pays. Download our whitepaper and learn more about what you can do to help improve the credibility of your content, including a couple of the latest search ranking tricks involving Google Profiles.

• Multi-Channel Content and Customer Solutions

  From tabloids to tablets, media companies need to make every piece of content work harder than ever before.

• Content, Audience, and Advertising: The Virtuous Circle of Customer Engagement

  From Web Content Management to Customer Engagement Management