From tabloids to tablets, media companies need to make every piece of content work harder than ever before. Print, online, broadcast, mobile and multi-touch audiences have different demands for the content they consume.
Editorial departments understand the challenge — to produce content for all these channels, using existing (or in some cases reduced) staff, yet maintaining the brand’s standards for quality and credibility.
Advertising departments also understand the value and importance of cross-media ad packages, which need to be produced in a single system with a single invoice and a single view of the customer’s account information.
Today, none of this is possible without the enabling technology that supports multi-media content, advertising and audience management, coupled with multi-channel delivery.
Download our whitepaper to learn more.