Atex Advertising is powering more than 300 of the most diverse, prestigious and demanding media companies in the world today. Driven by the need to attract new advertising customers and increase revenue potential, these companies use Atex Advertising to develop innovative strategies that enhance the value of their ads by linking them with content to deliver highly targeted advertising aimed directly at the consumer.

How Can You Use Atex Advertising?
 

• Expand your advertising offering with ads in every media type:
  Atex Advertising gives you the tools to book ads for any type of media—from print to digital; radio to television. To learn more how Atex Advertising can support your multi-media advertising initiatives click here.
• Give your sales staff the tools to effectively pursue revenue:
  With Atex Advertising your sales staff receives enhanced technology to accurately identify prospects and nurture relationships with current customers. To learn more about how Atex Advertising can help your sales operation click here.
• Improve the quality of your financial decision making:
  A fully integrated accounts receivable sales ledgers gives your finance department the insight it requires to make sound business decisions. To learn more about how Atex Advertising can help your finance department click here. 
• Take control of the advertising production process:
  In a world of media convergence and powerful desktop publishing tools, Atex Advertising provides a link between the two and allows you to monitor, create, prioritize, and measure all material related to the ad production process. To learn more about how Atex Advertising can help your production department click here.

To learn more about the key business benefits Atex Advertising will deliver to your media company, please contact us.

Atex is pleased to announce that new releases are available across the Advertising suite of products. So whether your site is using OneView Advertising, OneView Tablet Ad Management, AdBase, the Salesforce.com integration or our production tools of MediaLink or PageLayout, there is something new for you.

Select product highlights include:

OneView Advertising

• An enhanced, personal dashboard to keep all your important information at your fingertips.
• Event management that can be synced to Outlook
• Ad Serving integration that includes the ability to check inventory before booking the campaign
• Lead management
• Order level adjustments
• Adjustment approval workflow
• Classified order entry from the browser
• Enhanced Copy Ad functionality

OneView Tablet Ad Management

• My View dashboard with widgets to select the information important to you
• Lead management
• Full screen ad previews
• Enhanced Copy Ad functionality
• Adjustment approval workflow

Salesforce.com integration

• Opportunity management that includes a shopping cart for potential orders
• Opportunity to Order conversion when Opportunity is won
• Conversion of Salesforce leads to Atex Advertising customers when first order is created in Salesforce
• Print and Digital ad booking

PageLayout

• Support for Mac or PC clients

(The updated release numbers are OneView Advertising 1.2, OneView Tablet Ad Management 1.2, Salesforce.com integration 1.2, AdBase 3.5, MediaLink 2.8.4 and PageLayout 8.2.2.)

New Features Guide