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Technology is having a profound effect on the way we consume content. Today, we take for granted that news will be available in real-time via whatever media or device we choose. Yesterday's print publishers are today's multi-channel print and digital media providers, with new audiences and new revenue streams.

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Polopoly Overview

In 1996 Polopoly’s core technology team developed a ground breaking multi-channel publishing platform for Dagens Nyheter, Scandinavia’s largest morning daily. Since then we have taken great pride in working hand in hand with our media clients and expanded the use of our platform to incorporate all of today’s media channels.

The platform 

The Polopoly system makes it easy to handle all your digital content. We offer a standard system that is simple to use, yet flexible and very powerful. Some of the most high-traffic web sites in Europe have their roots in the Polopoly platform.

The foundation of the platform is Polopoly Content Manager which manages and publishes all your digital content, and Polopoly Relationship Manager, which caters to the most advanced personalization and statistics requirements.

The Polopoly platform is used all over Europe. The common denominator among Polopoly customers is that they have the highest requirements for business critical solutions.

The performance

When the digital channels are mission-critical, you need a system that is robust enough to manage peak loads while being versatile enough to enable the launch of new digital services with minimum lead-time. Polopoly is such a system.The system has proven itself in extreme Internet conditions covering both internal and external services, while relying on a state-of-the-art open systems architecture entirely based on open standards.

Polopoly represents a best-of-breed solution to multi-channel publishing with optional integrated eCRM. The system makes it possible to consolidate all content and customer management into one single hub, increasing operational efficiency, reducing overhead and providing a foundation for on-demand delivery of new digital services.

The technology

Performance and openness are cornerstones of the software development at Polopoly, and therefore, all Polopoly products are developed entirely in Java.

Polopoly offers support for Enterprise Java Beans, EJB, for flexibility in terms of development and implementation of new functionality.

All modules use open and well-known communication standards like RMI, JMS and XML. They work with any operating system, any Java environment and any database that supports JDBC.

The experience

The user interface of Polopoly Content Manager gives you complete control of all your content, users and output channels. Having worked in close collaboration with some of the most advanced and demanding digital publishers in the world from the very start, Polopoly has managed to create an interface that really can suit anyone. We still adhere to our original credence; it must allow easy and rapid publishing without limiting more advanced users.

Occasional users will find basic publishing to be quick and intuitive, while more advanced users will appreciate the near limitless flexibility. Using the latest in AJAX techniques, any limitations in the completely browser based user interface have been overcome. Changing page layouts can now be carried out using simple drag-and-drop, and usage metrics can be easily presented in context.

Digital Teaser

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Would you like to know more about the Atex digital offering? Contact us now to get the full picture.

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