In the modern world of journalism, speed and quality are essential. Journalists face constant pressure to produce news quickly while maintaining accuracy and creativity. This is where technology can truly make a difference. For this reason, we designed our AI Assistant, a tool integrated into our CMS systems, Desk and MyType, to support journalists at every stage of news production. 

The AI Assistant is already available to all our clients and helps make newsroom workflows more efficient. With its continuously evolving features, the AI Assistant allows journalists to save time and focus on the more creative and strategic aspects of content production. 

The AI Assistant offers a series of tools that can support journalists at various stages of their work, following the example of other newsrooms that have successfully adopted similar solutions. Here are the main tools and how they can help: 

Article Headline and Lead Suggestions 

  • Suggesting headlines and main summaries helps journalists save time during the most creative and challenging part of the work and can also help overcome “writer’s block.” 
  • Suggested headlines are optimized to match the newsroom’s tone of voice, increasing reader interest and engagement. 
  • Proposed summaries are accurate and well-structured, helping to clearly communicate the essence of the article and encouraging readers to continue reading. 

SEO Metadata and Article URL Suggestions 

  • Optimizing content for SEO is crucial to improve online visibility and increase traffic to articles. 
  • The AI Assistant offers suggestions for SEO metadata that help improve article rankings on search engines. 
  • It suggests optimized, short, and relevant URLs, making sharing and accessibility easier. 

Article Summary 

  • Summarizing articles is useful for various publication channels, such as social media, and newsletters, and for improving reader engagement. 
  • The conversational format summary makes the news more accessible. As some examples below show, adding a summary at the beginning of an article can increase reader engagement and time spent on the page. 
  • The bullet point format is perfect for those who prefer concise, immediate information, allowing them to quickly get answers to questions. 

Paraphrasing 

  • Paraphrasing is a great tool for rewriting news wires and press releases, making content more original without changing the meaning, and improving workflows. 
  • It reduces writing time, especially when reworking existing texts. 
  • Helps avoid repetition and improves the flow and style of the article. 

Translation 

  • In an increasingly globalized world, quickly translating content is essential to reach a wider audience. 
  • The AI Assistant saves time translating articles while maintaining high text quality. 
  • It allows newsrooms to publish news in multiple languages, supporting international coverage quickly. 

The Benefits of an AI Assistant for Journalism 

The AI Assistant is a tool designed to support every journalist’s daily work. Thanks to its features, it is possible to: 

  • Save time on repetitive tasks, such as writing metadata and summaries. 
  • Improve accuracy of news, with optimized suggestions and features that support every stage of production. 
  • Focus on creativity, without worrying about more technical and repetitive tasks. 

How Other Newsrooms Are Already Using Similiar Tools

In recent years, several news organizations have introduced similar tools to improve newsroom efficiency and increase audience engagement. Here are some examples: 

  • Reach: their AI tool ‘Guten’ helps the newsroom generate headlines, summaries, and main content. It is also used to rewrite content from news agencies and press releases from authorities. 
  • Aftonbladet: the Swedish news site found that readers spend more time on articles with AI-generated summaries at the beginning, suggesting that having a better initial understanding stimulates interest in reading the entire article. 
  • Bonnier: has integrated ‘Amélie,’ an AI editorial assistant, into its CMS. Amélie supports journalists with headline and content summary suggestions, allowing them to focus on creating more meaningful stories. 
  • Expressen: in Sweden, implemented a Chrome extension that suggests headlines, social media texts, article summaries, and push notification texts. Journalists often combine several suggestions to get the perfect phrasing. 

 

These examples show how tools similar to the AI Assistant can make a difference in everyday journalism. The AI Assistant can make journalism more efficient and engaging, improving content quality and reducing production times.

If you are interested in manage news production efficiently by learning more about the AI Assistant’s features and how it can be integrated into your workflow, feel free to contact us.