Sempre Editora, as the leading communications group in the Minas Gerais region of Brazil, publishes six newspapers and two magazines. Super Notícia is the top number one Brazilian selling newspaper with an annual average circulation of about 300.000.
The implemented vision of a converged newsroom provides a strategy to successfully navigate the transition from the print to digital world, enabling Sempre to achieve a seamless workflow that is poised for continued future growth.
Sempre editora web project consists of eight websites: O Tempo (main website), O Tempo Contagem, O Tempo Betim, Super Notícia, Pampulha, Tempinho, Concha and Gastrô. There's also O Tempo Livre, an interactive digital magazine. Those websites achieve more than 15 million pageviews per month.
O Tempo "Livre" takes advantage of the Polopoly's versatility and integrations with the editorial workflow and InDesign to create an interactive Magazine through Atex Tablet Publishing solution (ATP). ATP provides the capability to bundle articles and pages into a downloadable file to be saved on the user's iPad newsstand and is available to read offline.
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