For companies whose business is the advertising collection, Atex has products and services to help them grow their revenues and manage customer relationships through field oriented web applications. We help sales agents nurture customer relationships and win opportunities back.
Changes in the consumption of media, increased pressure for targeted advertising, understanding of customer data and unpredictability of the market are pushing media houses to create an agile way of working.
Media houses are forced to move from publishing to cross-media industry with a focus on customer service. More complex product and service portfolio and smaller revenue sources push firms to establish new types of industry networks with the aim to cut costs and to beat increasing international competition.
Atex understands the whole advertising value chain, from booking to publishing it on different channels. Our advertising and content management solutions provide hassle free end to end implementation, including planning and materials management.