Juggling ad campaigns across print, digital, events, and more? It can quickly turn into a headache. That’s why Atex created Cross-ad—a smart, all-in-one ad management software for newspaper publishers designed to take the chaos out of multichannel ad management. Whether you’re a publisher, broadcaster, or media group, Cross-ad helps you bring everything together in one place, making your workflow simpler and your revenue potential stronger.
Why Choose Cross-ad?
✅ Multichannel Support
Cross-ad makes it effortless to handle a wide range of ad formats within a single system—whether it’s digital, print, events, outdoor advertising, or even radio. With everything in one place, media organizations can offer advertisers more value and visibility without juggling multiple tools.
✅ Total Flexibility
Whether you’re experimenting with new products or adjusting your business model, Cross-ad adapts to your needs. The platform allows you to sell and invoice virtually anything, making it ideal for evolving media businesses looking to innovate and grow.
✅ One Platform for the Entire Ad Lifecycle
From CRM and sales to booking, production, and billing—Cross-ad consolidates the full advertising workflow into a single, streamlined solution. This means less time spent on administrative tasks and more focus on strategy and sales.
✅ Cloud-Based Reliability
Delivered as a fully managed, cloud-hosted solution by Atex, Cross-ad ensures high availability, scalability, and peace of mind. No heavy infrastructure or IT overhead—just a powerful system ready to scale with your business.
✅ Open Integration Platform
Cross-ad offers seamless two-way integrations with leading ad servers such as Google Ad Manager, Xandr (AppNexus), Equativ (Smart), and Adform. Gain complete inventory control while maintaining the flexibility to plug into your existing ad tech ecosystem.
✅ Ad Hub: Self-Service Made Easy
Empower your advertisers through an intuitive self-service internet portal. Whether it’s B2C, B2B, or B2A, the Ad Hub simplifies the booking process and enhances customer satisfaction.
✅ Automated Efficiency
Customize and implement automated workflows for both sales and production processes. Reduce manual work, minimize errors, and speed up turnaround times across the board.
✅ A Roadmap You Can Rely On
Atex is committed to continuous innovation. With a dedicated product roadmap, Cross-ad evolves with your business—helping you meet both current demands and future challenges head-on.
The Atex Advantage
With a global footprint and decades of media industry expertise, Atex is more than just a technology vendor—we’re a strategic partner in your publishing journey. Cross-ad is built to simplify complexity, optimize performance, and enable long-term success.
Ready to reinvent your advertising operations?
Let Cross-ad power your multichannel ad strategy—from sales to billing, all in one seamless platform.
See it in action. Book a live demo today and discover how effortless, efficient, and future-ready advertising can be.