Atex partnering with EzyInsights for a joint offering and to integrate the Ezy experience in the Atex Digital Media user interface.
It was not long ago that the success of a news organisation was measured by its web traffic.
Page views and number of unique users were the goals of newsroom strategies and the figures that dictated advertising pricing.
Although these numbers are still important, there are new metrics that are helping newsrooms understand their readers and reach financial goals.
Social engagement reveals what content users find compelling and what motivates them to endorse (or attack) it publicly.
EzyInsights provide real-time views on social post performance with the additional benefit of providing comparisons against posts on the same subject by competitors.
EzyInsights tools are also used for content discovery, with configurable dashboards that give an overview of the fastest engaging content published on the social sphere.
Atex and EzyInsights have now partnered to offer the EzyInsights tools to their customers, with a roadmap that will also integrate the Ezy experience right inside the Atex Digital Media content production
The goal is to make it possible for journalists to view how their stories are performing and, using the same application where they manage their content, also allow them to monitor social analytics.
While writing a story, the discovery features of EzyInsights will provide instant access to articles on the same subjects that have surfaced on social networks. Content publishing optimisation tools will tell editors when it’s the best time to post an update on social networks.
If you want to know more about EzyInsights, please contact an Atex representative