We are excited to announce the strategic partnership between Atex and qiota, a powerful SaaS platform designed to help digital publishers engage their audience and monetize content more effectively.
This collaboration brings together two complementary technology players with a shared vision: to provide publishers with an integrated, high-performance solution that combines editorial production and content monetization through a robust, scalable, and flexible technological ecosystem.
A Seamless Flow Between Production and Monetization
Atex offers publishers an advanced publishing suite for managing, organizing, and distributing content across all digital channels. Through their MyType CMS, it is possible to automate the editorial workflow, helping digital newsrooms focus on producing high-quality content.
With the integration of qiota, thanks to personalized newsletters and dynamic paywalls, this flow is enriched with direct monetization features, transforming every piece of content into a concrete lever for conversion or engagement.
The strength of the partnership lies in the fluidity of integration: thanks to the interoperability of the two solutions, publishers can avoid technical silos and ensure a consistent user experience from CMS to checkout, without the need to develop complex custom solutions.
The combined adoption of the two solutions allows publishers to reduce time-to-market, minimize development costs, and focus on what truly matters: creating value through content and building long-lasting relationships with readers.
What are the Concrete Benefits?
Thanks to this integration, we offer publishers a unique ecosystem to:
- Simplify and automate the entire editorial workflow, allowing digital newsrooms to focus on producing quality content more efficiently and quickly.
- Increase conversion rates with dynamic paywalls, tailored to reader behavior.
- Reduce checkout abandonment with optimized customer journey and one-click payments.
- Deliver a smooth, seamless user experience with integrated Single Sign-On (SSO)
- Improve retention with automated newsletters and personalized content based on reading preferences.
- Monitor and optimize performance in real-time with the qiota dashboard.
“The collaboration with Atex stems from a shared vision: to provide publishers with an integrated platform that simplifies content creation, enhances engagement, and accelerates monetization.”
— Alessandro Massi, CEO, qiota
“The combined expertise of Atex and qiota ensures that publishers can rely on a streamlined, future-oriented solution that enhances efficiency and enables new opportunities for audience engagement.”
— Cesare Navarotto, Chief Product Officer, Atex
Request a Demo!
Publishers interested in evaluating the capabilities of the integrated solution may request a demonstration to explore the full range of features and benefits.