Atex, the leading provider of technology solutions for the media industry, and Froomle, the leading provider of innovative AI based recommender systems for hyper personalisation in news and media, today announced a strategic partnership aimed at delivering enhanced digital experiences for their clients.

The partnership combines Atex’s expertise in delivering content-rich, data-driven digital experiences with Froomle’s cutting-edge personalisation and optimisation technology. The result will be a powerful solution that allows clients to deliver highly targeted and personalised content experiences to their audience.

Froomle technology uses AI to create a unique reading experience while consuming digital content. Froomle focuses on recommendations that help your users access the most relevant content regardless of the channel. 

“We are very excited to be partnering with Froomle,” said Cesare Navarotto, Chief Digital Officer at Atex. “Their expertise in personalisation and optimisation, combined with our technology platform, will allow us to offer our clients a unique and powerful solution to improve their digital content experiences. We look forward to working together to bring this innovative solution to market.”

“We are thrilled to be partnering with Atex,” said Koen Verstrepen, CEO of Froomle. “Their reputation for delivering innovative technology solutions, combined with our focus on personalisation and optimisation, makes this partnership a natural fit. We believe this partnership will bring significant benefits to our clients, helping them to deliver more engaging and effective digital content experiences.”

About Atex

Atex is a leading software company selling solutions for media-rich industries. We are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on-demand.

With hundreds of customers worldwide, Atex solutions power the whole content and advertising management workflow, from production to delivery on digital and print channels, of some of the most prestigious, high performing, and award-winning media-focused companies. 

Atex is a member of Constellation Software, a leading global software and services provider based in Toronto, Canada.

About Froomle

Froomle is the industry leader in AI-based content recommendation for digital publishers. Composed of experts in recommender systems specifically for media and digital publishing, Froomle provides a catalogue of specialized modules that are tailored to meet industry specific business needs.

To get people consuming, subscribing, and engaging with your content, Froomle provides AI powered recommendations that help your user access the right content regardless of the channel. Working with both media conglomerates (Axel Springer, GEDI, Hello!, Mediahuis) and independent publishers (The Boston Globe, IOL, Mediafin), Froomle has a solution for any size.

More info at