Expert System and Atex: strategic partnership for the Media Industry12 October, 2015
Cogito semantic technology and Atex innovative solutions “team up” to offer a value added solution to the media industry
Expert System (EXSY.MI), the leader in multilingual cognitive computing technology for the effective management and exploitation of unstructured information and Atex, the leading global software provider for media-rich enterprises are announcing today a strategic partnership, to bring to the editorial market semantic technologies that will optimize content management workflows for publishers and journalists.
Cogito semantic technology automatically enriches online content with links and references that facilitate readers in navigation through web site contents, increasing site visits, retention time and thus increasing revenues through readers’ loyalty. Cogito Content recommendation advanced algorithms improve the reader experience, making it more complete, contextualised and personalised.
The integration of Expert System's Cogito and the Atex Digital Media platform help optimise the production and management of content, reducing costs for publishing on all channels: web, mobile, app and print. Editors are facilitated in their daily work by functions such as semantic search, automatic tagging and categorization that help organize and repurpose content in a multichannel environment.
“The partnership with Atex gives us the opportunity to offer to the international editorial market streamlined and efficient solutions to manage the digital revolution and to be more competitive,” said Bruno Bassi, Expert System Senior Account Manager. “With the integration of our semantic technology and the Atex platform, publishers can easily use the most innovative semantic technologies for information management, improving their processes and with more opportunities to monetize their assets”
“Modern publishers have huge amounts of assets and they need to publish them on a variety of different channels, and the number of channels increases steadily” added Gian Camillo Vezzoli, Atex Marketing Director. “With fewer available resources, they need tools that are both simple and efficient. This is nothing new, the difference today is that technologies finally allow the consolidation of all content related workflows in a single platform. Finding and using so many assets can be difficult if they are not properly indexed, categorized and tagged. This has led us to choose Expert System's Cogito: the most efficient solution to add value to the publishers’ assets.”
Atex is a global technology company providing software and software-enabled services for media-rich industries. Atex develops editorial, web content management systems and advertising management platforms that enable companies to streamline operations and build multi-channel revenues. Atex is committed to developing and delivering software products that are increasingly engaging, collaborative, targeted, contextually relevant, and available on demand.
Expert System is a leading provider of information access solutions based on the proprietary, patented, multilingual semantic technology of Cogito. Using Expert System’s products, enterprise companies and government agencies can go beyond traditional keyword approaches for the rapid sense-making of their structured and unstructured data. Expert System technology has been deployed to deliver solutions for a vast range of business requirements such as semantic searches, open source intelligence, multilingual and big text analytics, natural language processing and the development and management of taxonomies and ontologies. Expert System serves some of the world’s largest industries including Banking and Insurance, Life Sciences and Pharmaceuticals, Oil and Gas, Media and Publishing, and Government including companies such as Shell, Chevron, Eli Lilly, Wolters Kluwer, Networked Insights, Nalco Champion, US Department of Justice and the DTRA.