Booking print ads has historically been a hassle for media agencies, requiring multiple contacts, lengthy negotiations, and managing offerings from different media houses. To address this challenge, Sweden’s largest media agencies collaborated, resulting in Rialto, a self-service platform developed by Atex that simplifies the entire process. 

This innovative solution unites products from Sweden’s largest media houses—Bonnier News, Schibsted Media, Stampen, and Mediekompaniet—into a single platform, making it easier than ever to book and manage print advertising. Media agencies GroupM and Dentsu have played a key role as reference groups and pilot agencies, ensuring the platform meets the industry’s needs. 

But Rialto isn’t just about convenience; it’s about empowering media agencies with tools to save time, reduce complexity, and maximize the impact of their print campaigns. Despite the dominance of digital channels, print remains a highly effective marketing tool, and Rialto ensures that accessing these benefits is now just a few clicks away. 

Recognizing the power and effectiveness of print advertising, Sweden’s leading media groups have invested in Rialto—a state-of-the-art self-service platform designed to support media agencies across the Nordics. 

Some quotes from our partners: 

  • “By simplifying and streamlining the booking process for print ads, we not only create a smoother workday for our employees but also the opportunity to spend time developing the market and our print offerings for our customers.” — [Marie Strand, PMO Dentsu] 
  • “The platform simplifies the purchase of print ads. We have managed to establish a collaboration on a common platform to the benefit of the market. This is a platform that benefits customers, while we each will still compete on the value of audience, quality, and price.”  — [Joakim Flodin, Director of Marketing Services – Schibsted] 
  • “This is about meeting our customers’ needs and preserving print and its strong impact.“ — [Alexander Lydecker, COO på Bonnier News] 
  • “It is so important that we as an industry continuously optimize our workflows, and processes, and make our products and services available in a way that makes them easy to buy and use.” — [Anna Bengtsson, försäljningsdirektör, Stampen] 
  • “Mediekompaniet strives to make the booking process simpler and more accessible. We streamline and modernize our services so that what may have previously been perceived as complicated is now just a click away.” — [Björn Aronsson, CEO på Mediekompaniet] 

Why Rialto Matters 

Print advertising has long been seen as a cumbersome process, requiring agencies to navigate complex workflows and manage multiple contacts. Rialto revolutionizes this experience by making print ad booking as simple as a few clicks. Here’s why Rialto is a game-changer: 

  • Streamlined Process: From building ads to finalizing payment, Rialto eliminates unnecessary steps. 
  • All-in-One Access: Agencies can explore offerings from multiple publishers without switching platforms. 
  • Sustainable Publishing: By optimizing print services, media houses ensure the long-term viability of print media. 

Why Media Agencies Choose Rialto? 

  • Access to a large number of publications across multiple media houses (with more planned to join). 
  • Availability check – reduce lead time for premium position requests. 
  • One purchase – all media houses! 
  • Updated pricing, including contract customers and agency commission. 
  • View all historical and future orders in one place. 
  • Streamlined communication with the media house within the system (with history stored in the order). 
  • Simple status changes for booking and confirmation. 
  • Automatic notifications directly from the system. 
  • Automatic export and connection to ERP system. 
  • Material handling. 

Benefits for Publishers 

  • Direct receipt of bookings and confirmations in the ad system. 
  • Elimination of manual campaign registration. 
  • Streamlined communication with agencies within the system. 
  • Notifications about order changes and communication. 
  • Streamlined sales, invoicing, and PO number handling. 
  • More accurate reservations of premium placements with updated inventory control. 
  • Material handling. 

Embrace the Future of Print Advertising  

With Rialto, Sweden’s media houses are taking a bold step towards modernizing print advertising, Atex is ready to replicate the project in other markets, in collaboration with media agencies globally.  

Ready to transform your ad-booking experience? Explore Rialto today.