Booking print ads has historically been a hassle for media agencies, requiring multiple contacts, lengthy negotiations, and managing offerings from different media houses. To address this challenge, Sweden’s largest media agencies collaborated, resulting in Rialto, a self-service platform developed by Atex that simplifies the entire process.
This innovative solution unites products from Sweden’s largest media houses—Bonnier News, Schibsted Media, Stampen, and Mediekompaniet—into a single platform, making it easier than ever to book and manage print advertising. Media agencies GroupM and Dentsu have played a key role as reference groups and pilot agencies, ensuring the platform meets the industry’s needs.
But Rialto isn’t just about convenience; it’s about empowering media agencies with tools to save time, reduce complexity, and maximize the impact of their print campaigns. Despite the dominance of digital channels, print remains a highly effective marketing tool, and Rialto ensures that accessing these benefits is now just a few clicks away.
Recognizing the power and effectiveness of print advertising, Sweden’s leading media groups have invested in Rialto—a state-of-the-art self-service platform designed to support media agencies across the Nordics.
Some quotes from our partners:
- “By simplifying and streamlining the booking process for print ads, we not only create a smoother workday for our employees but also the opportunity to spend time developing the market and our print offerings for our customers.” — [Marie Strand, PMO Dentsu]
- “The platform simplifies the purchase of print ads. We have managed to establish a collaboration on a common platform to the benefit of the market. This is a platform that benefits customers, while we each will still compete on the value of audience, quality, and price.” — [Joakim Flodin, Director of Marketing Services – Schibsted]
- “This is about meeting our customers’ needs and preserving print and its strong impact.“ — [Alexander Lydecker, COO på Bonnier News]
- “It is so important that we as an industry continuously optimize our workflows, and processes, and make our products and services available in a way that makes them easy to buy and use.” — [Anna Bengtsson, försäljningsdirektör, Stampen]
- “Mediekompaniet strives to make the booking process simpler and more accessible. We streamline and modernize our services so that what may have previously been perceived as complicated is now just a click away.” — [Björn Aronsson, CEO på Mediekompaniet]
Why Rialto Matters
Print advertising has long been seen as a cumbersome process, requiring agencies to navigate complex workflows and manage multiple contacts. Rialto revolutionizes this experience by making print ad booking as simple as a few clicks. Here’s why Rialto is a game-changer:
- Streamlined Process: From building ads to finalizing payment, Rialto eliminates unnecessary steps.
- All-in-One Access: Agencies can explore offerings from multiple publishers without switching platforms.
- Sustainable Publishing: By optimizing print services, media houses ensure the long-term viability of print media.
Why Media Agencies Choose Rialto?
- Access to a large number of publications across multiple media houses (with more planned to join).
- Availability check – reduce lead time for premium position requests.
- One purchase – all media houses!
- Updated pricing, including contract customers and agency commission.
- View all historical and future orders in one place.
- Streamlined communication with the media house within the system (with history stored in the order).
- Simple status changes for booking and confirmation.
- Automatic notifications directly from the system.
- Automatic export and connection to ERP system.
- Material handling.
Benefits for Publishers
- Direct receipt of bookings and confirmations in the ad system.
- Elimination of manual campaign registration.
- Streamlined communication with agencies within the system.
- Notifications about order changes and communication.
- Streamlined sales, invoicing, and PO number handling.
- More accurate reservations of premium placements with updated inventory control.
- Material handling.
Embrace the Future of Print Advertising
With Rialto, Sweden’s media houses are taking a bold step towards modernizing print advertising, Atex is ready to replicate the project in other markets, in collaboration with media agencies globally.
Ready to transform your ad-booking experience? Explore Rialto today.