Started as a small publishing company in 1839, Schibsted is now the largest media group in Scandinavia, employing more than 5,000 people across Europe. Every day, Schibsted help millions of people be informed, buy, sell, find a job, with the ambition to create perfect matches through high-quality content, trusted marketplaces and innovative solutions.
Aftenposten (founded in 1860), Bergens Tidende (founded in 1868), Stavanger Aftenblad (founded in 1893) and Verdens Gang (first published in 1945) are the leading newspapers in Norway. Together with several regional titles, they make Schibsted the leading media provider in the country.
To support advertising sales in a growing market, Schibsted Norway selected Cross-advertising to book, plan and invoice advertising across all their printed titles.
Cross-advertising is a multichannel booking system designed explicitly for selling advertising across print, digital, radio, video, outdoor, social and more. It includes everything needed to sell, book, deliver, and invoice ads in a single solution. At the same time, it provides an integration engine that allows media companies to connect Cross-advertising with existing tools and processes in a seamless workflow.
Picture: a page from Aftenposten with half-page booked and planned through Cross-advertising
Schibsted has been using Cross-advertising in Sweden for most of the publications already. In a move to consolidate their global infrastructure, the team looked for the best system on the market, reducing the number of applications and providing a modern integration platform.
Thanks to the customisable booking features, a dedicated flatplan application and its powerful integration engine, Cross-advertising has been selected as the preferred system across the organisation.
As a result, the team at Schibsted is now taking advantage of a single environment, integrated with the central CRM, the selected production system, and the ERP system, generating invoices according to the Norwegian invoicing standard.
“We found in Cross-advertising the perfect solution to consolidate our different brands and teams in a single system, and in Atex, a trusted partner to support our growth”, commented Ann Kristin Gåsbakk, Operational Excellence Manager at Schibsted Marketing Services.