Atex Advertising is a fully integrated solution with the tools to help manage every facet of your premium advertising business, from lead generation to revenue collection. Atex Advertising comes in different flavours:

Cross-advertising

Cloud based solution providing end-to-end multi-channel advertising management covering the whole advertising process from sales, CRM and booking to production and invoicing.

Changes in the consumption of media, increased pressure for targeted advertising, understanding of customer data and unpredictability of the market are pushing media houses to create an agile way of working. Thus, media houses are forced to move from publishing to cross-media industry with a focus on customer service. More complex product and service portfolio and smaller revenue sources push firms to establish new types of industry networks with the aim to cut costs and to beat increasing international competition.

Responsive Design

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Create more efficient advertising process and increased revenue through Atex solution whether you are selling, booking and managing advertising campaigns in Print, Online, Mobile, Outdoor or Events!

Main functionalities of the platform

Benefits

Our user friendly cross-advertising platform offers you both operational and financial benefits.

One platform serving many users and needs

All customer and advertising information is available in one system solution enabling you to control predictions and also measure and improve business models with any device.

Booking Screen

The solution provides visualized data in an easily understandable form for CEOs, financial directors, sales managers and key users. As the solution is easily integrable to other systems and platforms, you will gain reliable finance features with integration to many economy systems such as CRM data. Furthermore, sales, finance figures and their analyses are easily available, production follow up can be seen in real-time and data can be integrated from other business solutions. It is easily scalable based on the needs of the customer and offers flexibility.

Customer Card

You can easily add different integrations, test them and delete them when you don’t need them anymore. We have a committed product roadmap and secure support for this service in order to serve our customers’ long-term business needs and offer them the solution that keeps up with the rapid changes of the market.

Cutting cost from personnel and investments

As the solution offers more streamlined advertising processes and less manual work is needed companies are able to save in personnel costs. Software as a service (SaaS) based model makes predicting of costs easy. There is no need for large investments and the pricing is scalable and based on the amount of users.

Sales Command

Fast and efficient management of advertising across multiple media types Sales Command is a suite of advertising management solutions. It includes the new generation, fully integrated, advertising sales system designed for fast and efficient management of advertisements across multiple media types. Sales Command integrates all advertising functions from classified ad taking and production, to display and Internet ad management and contract management. Another component of Sales Command, ClassPage allows for full pagination of a publication's classified section.

Enterprise

An integrated application for creating multi-media advertising buys

The Enterprise advertising system is a powerful, flexible, and comprehensive solution for media companies to manage the complexity of today's digital, classified and display advertising markets.

It provides ad salespeople with the most effective tools to book, schedule, price, and process ads, including classified liner ads, display ads, combined classified and display ads, web ads, and inserts.

The system integrates and streamlines all facets of advertising sales, production and management processes: order entry, scheduling, pricing, composition (for print and electronic formats), pagination, and reporting. Enterprise effectively manages billing and account information for every customer who runs an ad in any publication, and automatically updates customer contracts.

Speed of change in media business is increasing all the time. Trends in the industry show need for new tools. Integration plays a big role. Enterprise have modern web service API’s based on the latest .NET Framework 4.0.

For asynchronous integrations Enterprise has two-way AdsML interfaces based on Ifra standards.

Our most recent product enhancement has been a mobile client that can be integrated with third-party CRM’s including MS Dynamics and Upsales. It combines generic CRM solutions used in the media industry with special features like hierarchical product structures, complex pricing and space management.

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