Advertising

Ad booking and ad production

Cross-advertising Multi-Channel Booking System

Manage your entire advertising workflow in one place.

A browser-based solution providing end-to-end multi-channel advertising management, covering the whole advertising process from sales, CRM and booking to production and invoicing. Cross-advertising can be delivered as SaaS, in the cloud or on-premise.

Cross-advertising is user-friendly, easy to navigate and accessible via desktop, tablet and mobile device through its responsive design.

An enterprise application with a flexible module-based package solution for print, online, radio with fully customisable workflows.

Modules

MultiChannel Booking

Provides ad salespeople with the most effective tools to book, schedule, price, and process ads, including classified liner ads, display ads, impression-based digital advertising, inserts, events and more.

With easy to configure workflow management, Cross-advertising has been designed to quickly and easily take bookings across different channels.

CRM

A CRM built specifically for Media companies.

Improve your sales process with end-to-end relationship management available in one system. With easy to organise customer contact information available at your fingertips!

Rich email and calendar integration
Track all types of sales activities, documents, emails and advertising campaigns in any channel
Information-rich customer cards
Highlight upselling opportunities with direct inventory control for print and digital
Built-in configurable Sales Dashboard that provides key metrics for salespeople, teams and managers

Production

Ad Management, production and ultimate efficiency … let Cross-advertising take care of it.

Automate, notify and track flexible job-based workflows to support ad production, ad operations, material handling, copy chasing and more.

Financial

Customer credit control, invoicing and accounting all within the same solution.

Flexible invoicing, payment and accounting rules
Easily automate the invoicing of multi-channel orders
Support for subscription-based invoicing
Financial reports that provide deep insight into order and invoiced data
Out of the box integration with major third-party systems

Insights

Provides instant feedback on company and team performance with a variety of configurable reports.

Sales activities budget and follow up
Product and customer analysis
Pipeline data for both offers and booked orders
Year on year comparison
Budget follow up for sales, products, channels, customers and sales campaigns
Average discount
… and many more

Easy to extract data to external business intelligence tools, if needed, allowing complete reporting flexibility.

Self-service tools

A fully functional, white-label, self-service platform that allows publishers’ customers to book their own campaigns directly via the publisher website.

Support guest booking and user registration
Simple, guided steps for selection of ad inventory
Classified ads and display ads supported
Styling options and live preview of the final ad
Connection with multiple payment gateways

Enabling small and individual customers to easily book their space online and deliver the campaign through the same print and digital workflow of larger customers.

Integration Platform

Extremely powerful modern integration platform providing ultimate flexibility. Built with industry complexity in mind, Cross-ad integration offers a scalable and robust platform with out of the box connectors to all major ad servers. Connect with finance, editorial or any other third-party platform, whether its batch processing and or to enhance business rules and workflows.