Cargo

Effortless ad management with automated workflows across print and digital

Efficient, automatic and flexible ad management for adops

Cargo is a highly automated system to manage ads for traffic/adops, with support for both print and multichannel workflows. Comprehensive and automatic ad chasing capabilities saves hours of work every day for a publisher. Approval workflows for ad creation from InDesign and other tools.

Features

Ad chasing

Clear overview of material/creatives that customer has uploaded.
Take actions on orders that are missing material.

  • Setup automatic workflows to notify customers regarding upload of creatives

  • Links and reminders sent via e-mail or text message 100%

  • Material/creative links are sent are based on internal deadlines

Production

Ad production from InDesign with an easy to use extension. All information available directly in the interface, support for both print and digital workflows.

  • Uploaded images and artwork available at your fingertips

  • Send proof for approval directly to customer or via sales rep

  • Easy to use annotation feature for customer when adding comments

  • Similar approval workflow for files created in 3rd party tools, i.e. HTML ZIP files, video etc

Validation & preflight

Automatic Preflight/validation during upload of files.

  • Preflight of PDF files using Enfocus Pitstop

  • Size and dimension validation of digital files and video

  • Validation of digital files, such as HTML via AdValify

  • Resolution check on files for production

Customer portal

Easy to use customer portal where customer/advertiser can see all their previous ads, current ads and as well as the ones booked in the future.

  • Upload files to their orders

  • Upload one file to several orders/insertions

  • Repeat previews ads

  • Write comments to media house

Self Service

Self Service platform for d booking and ad creation. Choose publication, date, ad template and start creating an ad based upon templates, both for classified ads and display ads.

  • Create bookings for any ad booking system

  • Template based ad booking

  • Customer creates the booking themselves, no need to contact sale rep

  • Open for booking when office is closed

API Integration

Cargo is extremely flexible and can integrate to most 3rd party software that has documented API.

One example is integrations with Google Ad Manager, where creatives can be automatically uploaded to line items.

If API is not an option, integrations can be made via XML or SQL as well.

Benefits of using Cargo platform

Flexible

Build your own custom workflows, or use default setup. Support for any type of file upload and handling.

Print and digital

Similar type of workflows for print and digital bookings

All in one place

All assets are in one place, collected at your convenience. You will find history on all transfers and all usage of your assets, you´ll never lose track of anything

Digital ad creation

Create digital ads in the tool you know, directly from InDesign

Efficiency

When the sales person has entered the order, Cargo and the advertiser will do most of the work. Tight integration with the ad sales platform makes an automatic workflow possible even though most customers prefer some manual checks on the way.

User friendly

Very easy to use application

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