Former Exelis

All Your Advertising Processes,
Fully Connected

Simplify complex advertising operations with purpose-built solutions that connect
planning, sales, inventory, and execution — all in one system.

On May 30, 2024, Atex acquired the Exelis business unit responsible for supplying Advertising Solutions.

The acquisition ensured the retention of deep sector knowledge and valuable expertise. As a result, Atex is now capable of designing, creating, implementing, and supporting integrated applications to provide comprehensive functional coverage for all processes within Media Companies.

Products in action

From paywalls and user management to billing and storefronts, Exelis brings everything together to simplify and scale your subscription operations.

Cydonia

Multichannel Material acquisition

Cydonia is the web solution for the reception, certification and distribution of paper, web, radio and television advertising materials. Over 700,000 creativity/year confirm that Cydonia is the most used solution in Italy.

Tilia

Page Planning for Newspapers/Periodicals

Tilia is the application for managing advertising and providing visibility and control of loads for newspapers and periodicals. It allows for planning sales based on the actual availability of spaces, effectively supporting the containment of page counts.

Digitalis

Digital Inventory

Managing the inventory for digital media: the sales force can view occupancy and availability of spaces, easily navigate between the advertising inventory, immediately identifying the best positions to fill.

Hedera

Digital Inventory

Managing the inventory for digital media: the sales force can view occupancy and availability of spaces, easily navigate between the advertising inventory, immediately identifying the best positions to fill.

Lilium

Classified Ads and Obituaries

Lilium is the product for the sale of classified ads and obituaries, which, natively interfaced with Hedera, manages all commercial, administrative, and accounting aspects of this process.

Lotus

Business Relationship Management

LOTUS BRM is the suite of products dedicated to the advertising sales process. It extends the concept of CRM (Customer Relationship Management) to BRM (business relationship management) as the product supports this process in all its phases.

Calipso

Management of Sales Incentives

Calypso, the counterpart of Hibiscus, is dedicated to managing sales force incentives. Also unique in its kind, it allows you to manage your commercial structures by creating incentive and remuneration policies without any configuration limits.

Ibiscus (ex SlncMedia)

Agency Rights

It is the only software in Italy that assists sales houses in the complex creation and management of quantitative and qualitative objectives for incentivizing media centers, accurately measuring their efficiency in real-time.

Aster

Radio/TV advertising

Aster is the application for managing radio and television schedules, supporting multiple broadcasters and multiple splits, which allows for dynamic and optimized scheduling of commercials.

Larix

Out-Of-Home (OOH) Advertising

Comprehensive management outdoor campaigns:

  • Census of facilities and their availability
  • Campaign formulation
  • Commercial proposal to the customer
  • Dynamic allocation of facilities
  • Automatic assignment of installations
  • Verification of installed items
  • Reports of delivered services to the client

Frequently Asked Questions

Got questions? You’re in the right place. Here are clear, simple answers to help you get started. If you need more details, our team is always here to help.

Is Exelis suitable for complex, multi-brand or multi-broadcaster environments?

Yes. Exelis applications are designed to support complex scenarios such as multiple publications, multiple broadcasters, and varied advertising formats, while maintaining centralized visibility and control over advertising operations.

Exelis is purpose-built for the media and publishing industry. Its solutions are tailored specifically to media advertising workflows, reflecting deep industry expertise and covering advertising needs that are unique to publishers and broadcasters rather than generic ad platforms.

Exelis supports advertising workflows for print, web, radio, television, and digital media, enabling media companies to manage campaigns and inventory across multiple platforms within a unified ecosystem.  

Advertising management software helps media companies manage the full ad lifecycle, including planning, ad booking, campaign management, billing, and reporting, all within a single platform.

Yes. A modern ad booking system supports multi-channel advertising, allowing media companies to manage print, digital, and cross-platform campaigns in one unified workflow.

Atex News & Insights