Former Exelis Products
Management of advertising processes of media companies.
On May 30, 2024, Atex acquired the Exelis business unit responsible for supplying Advertising Solutions.
The acquisition ensured the retention of deep sector knowledge and valuable expertise. As a result, Atex is now capable of designing, creating, implementing, and supporting integrated applications to provide comprehensive functional coverage for all processes within Media Companies.
Features
Cydonia
Multichannel Material acquisition
Cydonia is the web solution for the reception, certification and distribution of paper, web, radio and television advertising materials. Over 700,000 creativity/year confirm that Cydonia is the most used solution in Italy.
Tilia
Page Planning for Newspapers/Periodicals
Tilia is the application for managing advertising and providing visibility and control of loads for newspapers and periodicals. It allows for planning sales based on the actual availability of spaces, effectively supporting the containment of page counts.
Digitalis
Digital Inventory
Managing the inventory for digital media: the sales force can view occupancy and availability of spaces, easily navigate between the advertising inventory, immediately identifying the best positions to fill.
Hedera
Vertical for Media & Advertising
Hedera is the Exelis vertical for Media & Advertising developed on Mago4 Zucchetti: our experience applied to the ERP of the number one software house in Italy to meet all the sales needs of multi-channel advertising.
Lilium
Classified Ads and Obituaries
Lilium is the product for the sale of classified ads and obituaries, which, natively interfaced with Hedera, manages all commercial, administrative, and accounting aspects of this process.
Lotus
Business Relationship Management
LOTUS BRM is the suite of products dedicated to the advertising sales process. It extends the concept of CRM (Customer Relationship Management) to BRM (business relationship management) as the product supports this process in all its phases.
Calipso
Management of Sales Incentives
Calypso, the counterpart of Hibiscus, is dedicated to managing sales force incentives. Also unique in its kind, it allows you to manage your commercial structures by creating incentive and remuneration policies without any configuration limits..
Ibiscus (ex SlncMedia)
Agency Rights
It is the only software in Italy that assists sales houses in the complex creation and management of quantitative and qualitative objectives for incentivizing media centers, accurately measuring their efficiency in real-time.
Aster
Radio/TV advertising
Aster is the application for managing radio and television schedules, supporting multiple broadcasters and multiple splits, which allows for dynamic and optimized scheduling of commercials.
Larix
Out-Of-Home (OOH) Advertising
Comprehensive management outdoor campaigns:
• Census of facilities and their availability
• Campaign formulation
• Commercial proposal to the customer
• Dynamic allocation of facilities
• Automatic assignment of installations
• Verification of installed items
• Reports of delivered services to the client
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