Insights

Turn Audience Data
into Actionable Strategy.

A real-time intelligence you need to optimize your content, increase engagement, and maximize revenue across every platform.

Why Media Companies Choose Insights

Insight automates the compensation management for print and digital content creators and analyzes contributor performance, enabling quick and automated handling of payments for freelancers and performance evaluation for in-house staff. Empower your teams with the clarity they need to make faster, data-driven decisions and optimize both cost and content performance. 
 
It‘s a platform that collects and combines data from different sources, providing data analysis to assist managers in making the right operational or business decisions. Insights Analytics offers reporters and contributors’ costs management plus daily content publication reports.

Key Benefits

Key Benefits

Insight automates the compensation management for print and digital content creators and analyzes contributor performance, enabling quick and automated handling of payments for freelancers and performance evaluation for in-house staff. Empower your teams with the clarity they need to make faster, data-driven decisions and optimize both cost and content performance. 

It‘s a platform that collects and combines data from different sources, providing data analysis to assist managers in making the right operational or business decisions. Insights Analytics offers reporters and contributors’ costs management plus daily content publication reports.

Analytics That Power Better Publishing Outcomes

Turn complex publishing data into actionable insights that help teams improve efficiency, productivity, and decision-making.

Data from any source

Analytics gathers, consolidates and presents information from different stages of the news production workflows and presents it in configurable dashboards. It is fully integrated with Atex systems but can import raw data from any source system. It can be installed on premise or made available as a Cloud option.

Reporters and contributors costs

The information is collected from the print and digital workflows, together with relevant information for calculating contractual payments (e.g. the length of a contribution or the channels rights).

Published contents workflow

A built-in list of statuses provides a way to categorise published content to improve verification and validation activities but also to produce reports to analyse published content.

Production Analytics

Analytics captures daily data on published articles, volume, section, and access type (free or paywalled), to generate reports for informed decision-making. It also tracks production workflows, revealing how editorial resources are used, including time spent, team involvement, and effort across each step of content creation.

Frequently Asked Questions

Got questions? You’re in the right place. Here are clear, simple answers to help you get started. If you need more details, our team is always here to help.

What kind of data can Insights collect?

Insights can collect and combine data from multiple systems and workflows, including editorial platforms, print workflows, digital publishing systems, contributor databases, and other third-party sources. It is fully integrated with Atex systems but also supports raw data imports from external platforms.

Yes. Insights is designed to integrate seamlessly with Atex solutions while also supporting data imports from external or third-party systems, allowing organizations to centralize analytics without replacing existing tools.

By providing real-time operational and production analytics, Insights helps managers make data-driven decisions regarding content production, staffing efficiency, workflow bottlenecks, publishing performance, and resource allocation.

Yes. Insights collects and analyzes data from both print and digital workflows, enabling media companies to manage operations and reporting across all publishing channels in one platform. 

Modern newsrooms generate large amounts of operational and editorial data across multiple systems. Insights centralizes this information into configurable dashboards and automated workflows, helping media companies improve efficiency, transparency, cost management, and publishing performance. 

Insights automates reporting on production, publication activity, contributor compensation, and workflow analytics, helping organizations maintain accurate records and streamline operational oversight. 

Atex News & Insights