Subscription CRM enables you to manage customer information during the full lifecycle of customer relationship starting from leads and prospects to loyalty programs. Campaign management features for ramp-up plans and step-up discounts both in front-end and backend combined with dynamic product bundling and shared subscriptions makes it a comprehensive tool for managing the sales of both printed and digital products and services in all channels.
Kayak has direct integration to Atex Content Management Solutions and full REST API for other CMS integrations providing access management to paid content. Customer flow is handled from free trial and account registration to access management and subscriptions for single products up to bundled products and services.
Kayak has features for handling customer identification and access management for online services. Kayak utilizes AWS Cognito Single-Sign-On but can also be integrated to other SSO solutions or can even use Kayak’s internal SSO.
In Kayak product management you can create and maintain all products being sold in different channels. Product properties are defined based on product types like if they are physical products (printed newspapers, books, free premiums, all kinds of one-off products etc.) or digital products (e-paper, articles, specials media content) or even services or events.
Products can be bundled into packages and packages can also be created dynamically as upsell options using different discount rules based on customer’s existing packages (e.g. customer already having subscription for print product, can have additional digital product for shorter period with discounted price).
Built-in billing engine with already wide range of interfaces to financial systems and banks. Kayak already supports several payment methods like printed invoices, email invoices, xml-invoices (e.g. SEPA), credit cards (single payment and recurring payments) (e.g. Stripe, Vipps/MobilePay, Paytrail, Realex, Kivra, Paypal, DIBS) and also Direct Debit (UK) and Autogiro (SE). Implementing a new provider is also an easy task.
User credentials and access to different modules are managed in Kayak admin modules. Privileges are based on user and user group settings.
Kayak gives you end-to-end control of your logistics chain—from subscriber to mailbox. It brings efficiency, accuracy, and full transparency to every stage of your distribution operation including retail and single-copy sales channels. Easily design transport structures with a drag-and-drop interface, while integrations and automated workflows ensure smooth production and accurate delivery data. Real-time mobile support enables tracking, reporting, and seamless collaboration with distributors.
Kayak is a full-featured Subscription CRM. All customer related data needed for customer management, marketing and sales, billing and dunning, payment management, subscription management and also logistics are handled using browser-based Customer Service Module.
Kayak front-end module Kayak Shop offers all the tools for subscribers to make all subscription changes by themselves. Front-end has an online integration to Kayak backend which means that there is no need to manually update the changes to database and vice versa, all changes made in backend by customer service agents are updated online to front-end.
Campaigns and offers created in Kayak backend can be published for web front-end using Kayak Shop campaign management module. All relevant campaign information like products, prices and subscription lengths need to be handled just once in Kayak backend and only product images and marketing descriptions need to be added using Kayak front-end module.
Full REST API for online integration of external systems. REST API has all resources (methods) for reading and updating not only all customer and subscription data but also increasing number of administrative data like campaigns, pricelists between external system and Kayak.
Webhook and AWS SNS integration can be used for integration to external systems like Access Management and partner solutions.
REST API can be used e.g. for integrating Kayak with:
Webhook and AWS SNS technology can be used for sending messages from Kayak to external systems based on customer or subscription changes in Kayak e.g.
All Kayak backend processes can be automated using Kayak Process Engine and monitored using Corbit, the Atex iPaaS product.
Scheduling of e.g.
Process monitoring and alerts
