It is a change of gear that has also been successfully implemented at the UK publishing group JPI Media. Here the same Atex Desk system is used to publish The Scotsman, The Yorkshire Post and 200 more regional, local and hyperlocal newspapers. Combining technological and organisational changes, the results were immediate: JPI Media has seen page views increase by 24% in one year, most engaged users by 20% and unique users by 35%. Similar numbers were also reported by La Stampa, which critically saw its digital issue debut at the very beginning of the Coronavirus emergency. The fact that most work could be carried out using a browser-based client greatly helped the transition to home working.
Faced with the explosion of contradictory and unverified news, there was also a greater demand for quickly-produced, quality information. La Stampa was able to provide it, and was rewarded by the results.
With the new system, journalists who were not accustomed to digital workflows are now able to perform their jobs with ease via an intuitive web interface.
The organizational model of La Stampa has completely changed: the first editorial meeting now takes place at 7 am, and shifts are organized to provide cover throughout the day, with a large part of the editorial staff working from home. Journalists produce content for the web first, creating a much richer site than before. The results of this new mindset can be seen at www.lastampa.it