Atex AI Platform
AI features across all products to optimize processes and increase productivity
AI features for the media sector to optimize processes and increase productivity
Atex AI Platform is a portfolio of AI-native products and features dedicated to exploring AI’s diverse capabilities and integrating them into media applications to drive industry advancements. The platform is part of the broader tech and innovation strategy of Atex which includes specialized competences and focuses on emerging technologies and the future of the media and news industry.
Features
Smart Archive
The smart archive service was created with the aim of offering semantic search functionality on the archive of the news outlet. Semantic search refers to an approach that aims to understand the meaning and context of the words entered in a query, rather than merely searching for exact matches of keywords.
Enhanced efficiency in retrieving relevant content, as semantic search enables journalists to quickly find contextually appropriate articles, saving time and improving research quality
Fact Checking
The fact-checking system is integrated directly within the CMS and allows the facts in the article to be analysed. The system analyzes the facts described in the article by cross-referencing various sources, from the newsroom’s archive to major search engines. The journalist will have access to a variety of sources that either confirm the news or completely refute it. When insufficient evidence is found to support the information, the system suggests reviewing the content.
Improved credibility, as the integrated fact-checking system helps ensure that published articles are accurate and well-supported, enhancing the trustworthiness of the newsroom.
Writer Assistant
Our CMS platforms feature the innovative Writer Assistant, a tool designed to streamline internal editorial workflows. With a single click, journalists can ask the AI to suggest titles, summaries, text paraphrases, and concise synopses. Additionally, the tool offers a translation service with support for over 30 languages.
Increased productivity, as the Writer Assistant automates key editorial tasks, allowing journalists to focus more on content creation and less on routine optimizations.
SEO Analysis & Optimization
SEO Analysis & Optimization
At Atex, we understand how crucial it is to optimize an article for SEO, ensuring that the content reaches the widest audience and ranks high in Google results. AI can become an invaluable tool for journalists who, in addition to writing, must also optimize their articles. These tools can be divided into:
- SEO Analysis: An intuitive traffic light system helps editors quickly identify areas of the article that need adjustments, such as adding titles or refining paragraphs.
- SEO Optimization: With AI integration, metadata will no longer be a mystery for the newsroom. The SEO tool also suggests titles, descriptions, and SEO-friendly URLs.
Improved article visibility, as the AI-driven SEO tools ensure content is optimized effectively, helping it rank higher on search engines and reach a broader audience.
Benefits using Atex AI
Full Integration
Time To Market
Ability to shorten the time to market of new AI solutions by accessing state-of-the-art technology and already implemented solutions.
One-Stop-Shop
Using the Atex AI Platform means having a single point of contact for all AI activities, from ideation and integration to administrative tasks such as billing and procurement.
Continuous Support
Accessing the Atex AI Platform also means having a team of experts to provide comprehensive support throughout development and integration. As AI, particularly Generative AI, is constantly evolving, ongoing updates to functionalities are essential.
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